Theo Coetzer – Page 36 – Habilitate

New Balance has meant different things to a lot of different people over the years, and the brand just keeps changing it up.

Jesse Owens’ historic 1936 Olympic performance is widely celebrated. The story of his shoes is less well-known.

35 years ago Spike Lee created an icon. His name is Mars Blackmon and he’s the original sneakerhead.

In the mid-1800s, denim was the purview of niche workwear; today, no other textile feels more central to our lives and identities. It’s an ascent worth celebrating.

I have been wearing jean shorts for my whole adult life and only just realised they are utterly ridiculous. This is my story.

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